Event Marketing: How to Successfully Promote Events, by Leonard H. Hoyle

By Leonard H. Hoyle

Authored through a widely known determine within the field.* review chapters discover issues similar to digital advertising thoughts, investment, budgeting, advertising, and advertising.* person chapters tackle the variations thinking about advertising sorts of events.* Examines destiny tendencies and key matters comparable to tips to achieve new occasion attendees.* contains appendices with pattern kinds, contracts, and extra.

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Extra info for Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)

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12). By 1899, the aggregate value of raw sugar imports was estimated to be $100 million (Myrick, 1907, p. 1). The development of a network of cane sugar refineries in the United States, plus the expansion of sugar cane and sugar beet production and processing facilities in the 1900s added immeasurably to the economic size of the sugar industry in the United States. Sugar refineries were located at major ports in heavily populated areas, while sugar beets were planted in over 20 states. Sugar cane became an important industry in the states of Hawaii, Louisiana, and Florida.

Distribution of sugar in consumer-sized packages of less than 50 14 Fig. 3. Sweetener use by type of product, United States, 1985. 3 million short tons in the 1978 through 1986 period. Some sugar originally delivered to wholesalers and retailers (non-industrial use) is redistributed to industrial users and some institutions. The amount of such redistributed sugar varies from year to year or between 500,000 short tons and 1 million short tons. 10 DOMESTIC SUGAR PRODUCTION: BRIEF OVERVIEW Throughout most of modern American history, a domestic sugar industry has existed.

Region 1 includes the producing areas of Michigan and Ohio. Region 2 is defined by Minnesota and eastern North Dakota. Region 3 groups Kansas, Colorado, Nebraska and southeastern Wyoming. Region 4 is the producing areas of Texas and New Mexico. Region 5 includes Montana, northwestern Wyoming and northwestern North Dakota. Region 6 is eastern Idaho. Region 7 encompasses western Idaho and Oregon. Region 8 is defined by the producing areas of California. Although harvested acreage, yields and total production are discussed in the next section of this chapter, some general statements must be made at this point concerning trends in the areas devoted to sugar beet production in these regions.

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Event Marketing: How to Successfully Promote Events, by Leonard H. Hoyle
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