British Business in the Formative Years of European by Neil Rollings

By Neil Rollings

This publication questions traditional money owed of the heritage of ecu integration and British enterprise. Integration money owed conventionally concentrate on the countryside, whereas Neil Rollings specializes in company and its function within the improvement of ecu integration, which company historians have missed to date. company supplied a key hyperlink among financial integration, political integration, and the method of Europeanization. British businessmen perceived early on that eu integration intended even more than the elimination of price lists and entry to new markets. certainly, British access into the ecu neighborhood could adjust the full panorama of the ecu operating atmosphere. attention of eu integration was once printed as a posh, relative, and dynamic factor, protecting many concerns akin to festival coverage, taxation, and corporate legislations. according to vast archival learn, this booklet makes use of the case of commercial to stress the necessity to mixture nationwide histories with the heritage of eu integration.

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Extra info for British Business in the Formative Years of European Integration, 1945-1973

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This section now considers trade developments in three subperiods: the first ten years or so after the war, the late 1950s and early 1960s, and, finally from 1963 to 1973. These coincide with the pre-EC era, the period from around the time of the Treaty of Rome to De Gaulle’s first veto of Britain’s application to join the EC, and the period until Britain finally entered the EC in 1973. 2). 10 On this basis British exporters were not simply re-establishing themselves in their traditional markets but were actually increasing their concentration there.

Instead, each firm was faced with a set of national markets; which mix offered the greatest, or easiest opportunities differed in every case. There were factors such as imperial preference, a common language, and 50 Sigfrido Ramirez, “Antitrust ou Anti US? E. Peter Lang, 2006), 203–28. 9 1958 CUNY1280/Rollings 0 521 83397 3 Source: HM Customs and Excise, Annual Statement of the Trade of the United Kingdom (various issues). 12. 4 Germany CUNY1280/Rollings Source: NEDC, Export Trends, 8–9. All manufactures Inorganic chemicals Drugs, etc.

Export or die” was one of the most infamous slogans of the time. More promising was the position of Britain compared to the rest of Western Europe. 6 At this time, business was faced with a dilemma: It was a seller’s market, but in which market was it best to sell? If German industry was to be allowed to recover, was there any point in trying to win new markets in Western Europe when German competition was lacking and risk any successes being short-lived once Germany was in a position to serve these markets again?

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