Book Marketing Made Easy: Simple Strategies for Selling Your by D'vorah Lansky

By D'vorah Lansky

Realize the secrets and techniques that profitable authors use to marketplace their books on-line. In "Book advertising and marketing Made Easy" you are going to easy methods to: bring up your credibility and be noticeable as a professional on your box; promote extra books to those that will reap the benefits of your message; create a number of assets of source of revenue with the content material of your publication; harness the facility of multimedia advertising and marketing to arrive extra humans; and use social media to extend your impression and extend your marketplace. "D'vorah Lansky will get it. She knows the significance of perpetual promoting to make a booklet winning. publication advertising and marketing Made effortless overflows with beneficial and do-able details. It includes inside of scoop that i haven't came upon anyplace else. A 'must-have' for the intense publisher." Brian Jud, writer of "How to Make actual cash promoting Books" and "Beyond the Bookstore."

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Most of today's industrial and market leaders now recognise that a higher standard of customer service provides them with better returns than their competitors'. In general terms they can achieve: • Premium prices • Faster sales growth • Better profits So can you! • The Presence Your buildings, shop facades, vehicles and promotional literature indicates to your customers what sort of company you are. • Size What size is your business? How many outlets have you got? How big is your building? • Premises Are these attractive, modern or decrepit?

47 48 The Marketing Planning Process • SPC (statistical process • JIT (just in time). • QC (quality circles). • TQM (total quality management). • ISO 9000 (European manufacturing standard). • BS5750 (UK quality standard). • BS EN ISO 9000 (extension of ISO 9000 to other businesses). • NVQ (national vocational qualifications; new training standards). ~ontrol). Historically most of these standards have tended to dictate and control rather than encourage self-development. Industries have had different standards and this has often meant that it has been difficult to compare product quality or gauge the ability of a potential employee trained in one business sector and applying to work in a different one.

Does this help, and how do they do it? is discussed further in Chapter 11 (Marketing Communication). Chapter 13 (Customer Care). again see Chapter 12. Fill in the following table below before you read Chapters 11 and 12 - you will probably change your scores afterwards! 6 DDDDDDD DDDDDDD DDDDDDD DDDDDDD 3- Some Importance 4- Important 7- Vital Promotion chart • The People Being nice to people may be overrated as a concept, but a smile is better than a slap in the face. How important to your business is the quality of your staff?

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Book Marketing Made Easy: Simple Strategies for Selling Your by D'vorah Lansky
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